The playground, a square, filled with kids, playing football and skipping rope. No swing sets or climbing frames. The kids seem happy, but when playing with them I notice an undertone of toughness I don’t see in my own kids. In one of the corners of the playground young men came and went. They were there, for the most part, to take drugs. The children ignored them. These men were their fathers, their uncles, their grandfathers and brothers…This playground bore witness of a hard future for the kids. I think of the future that lays ahead for my own extremely lucky children, born and raised in Norway...
As parents, the majority of us try our very best to give our kids an upbringing where we nourish them with a set of values that are important and correct to us. We think in much the same way in regard to our employees at Amesto. Bringing a set of values into our business is just as important in order to give all stakeholders the bigger picture of the purpose of building Amesto. We attempt to give our employees the understanding that, our daily business goes hand in hand with corporate social responsibility (CSR) or as we chose to call it, corporate social value. Adding value to society is good for business. We see it as Amesto purpose to accomplish something greater outside.
A year and a half ago Amesto committed to a long-term partnership with Medicine Sans Frontiers in Scandinavia. Rather than just handing over a check, we want to make the Non Governmental Organisation(NGO) more efficient and simplify the way they work. By doing this, they free up time and resources to concentrate on field work, instead of administration.
So far Amesto Solutions has implemented new computer software (ERP), Amesto Translations has provided translation services, and Top Temp have provided recruitment solutions. The goal; to develop MSF Nordic as a best practice example of how efficiently they can manage their own back office in order to be able to do more of their core purpose, namely to save lives.
Which brings me back to the children at the playground in Buenos Aires and the purpose of our work there. I like to think that we made the children open their eyes and bring awareness to the possibilities in life. Influencing them to want to go to school and get an education, extending their possibilities. In terms of my own children, I have confidence that although we have, and certainly will have “insignificant” disagreements concerning what to wear or what to eat or not eat, they now know that purpose is about accomplishment and pursuing something greater than themselves.